To me, design is a superpower— a tool for creating meaningful change and making an impact, no matter how small. It’s an ongoing process of observing, empathising, and learning from our surroundings to craft thoughtful solutions. My ultimate goal is to design for a harmonious, sustainable, and beautiful future.
Beyond pixels and prototypes, I enjoy finding peace and inspiration in pottery, exploring the intricacies of textiles, learning about sustainability, traveling to new places, and immersing myself in literature and the performing arts. These hobbies fuel my creativity and enhance my design journey.
Work Experience
Aug 2022 - Jan 2024
UX/UI Lead
Datagamz
Melbourne, Australia
Improved the Datagamz KPI dashboard UX/UI, boosting daily usage by 25%. By enhancing coaching and rewards features, I improved agent knowledge and cut average handle time by 9%. I led discovery workshops, set product strategies, collaborated with cross-functional teams, and provided design systems. I also reduced call volume and costs through AI-driven feature prototyping and assisted in securing a technology patent.
Dec 2019 - Mar 2023
Visual Designer
Greater Shepparton City Council
Shepparton, Australia
Crafted impactful print and digital campaigns for Shepparton’s diverse community, including web graphics, videos, eDMs, and digital displays. I enhanced the user experience of the council’s aquatic facility, Aquamoves, through user research and effective web design. As a brand custodian, I maintained the brand style guide and advised stakeholders on proper asset usage. I received acclaim for consistently delivering high-quality designs on time, managing multiple projects, gathering feedback to refine designs, and liaising with vendors for collateral production.
Apr 2019 - Dec 2019
Graphic Artist
McPherson Media Group
Shepparton, Australia
Successfully delivered designs in a highly fast-paced environment by meticulously understanding pre-press and web requirements. Expertly selected appropriate sizes, layouts, typography, and colours for print and digital newspaper and magazines.
Aug 2015 - Aug 2019
Creative Director
Design Quarry Studio LLP
Pune, India
Orchestrated strategic business planning, finance management, and fostered key client, vendor, and partner relationships. I led client meetings to define project scope, gathered requirements, developed plans, and managed timelines, budgets, and resources. I ensured clear communication with clients, presented ideas, and facilitated feedback sessions to refine designs. I mentored a team of graphic designers and interns, collaborated with copywriters, editors, developers, illustrators, photographers, and videographers, and spearheaded over 50 strategic design projects across various industries. My work includes branding, campaign, publication, and UX/UI design.
My team and I won India’s Best Design Award in 2018 and 2023, was featured in Pool magazine, and established 'Charcha,' a platform for designers to discuss various topics.
INDUSTRIES I HAVE WORKED FOR
Government
SAAS
Health
FMCG
Real Estate
Publication
Beauty & Fashion
Advocacy